Five days into the free agency period, there's still a lot of interest in discovering where one free agent in particular - one who's been stuck on a team in a crummy market, with very few capable team-mates and has experienced nothing but playoff disappointment in his career to date - will end up, having been seeking an outrageously lucrative long-term deal.
But as well as Ilya Kovalchuk, I hear that the decision of some NBA player has been attracting a modicum of media interest. Apparently, the clamour to sign this guy has been so intense that even hugely successful franchises like the New York Knicks have taken to commissioning a study from a firm of marketing consultants to present the case for playing in Madison Square Garden next season and beyond. The report is now in the public domain, having been leaked to Forbes.
You might think such a study is a one-off, a unique expense by a high-profile franchise to attract a Hall of Fame talent at the peak of his career. But in fact, I can reveal the other MSG tenants always apply similar rigour to their summer recruiting process - witness the study pulled together to lure in a much sought-after forward from Minnesota just last week: